![]() ![]() One of Beyoncé’s skills is trend-spotting, and indeed ratchet has been all over popular culture in the past year. ![]() Fueling the fires were comments Azealia Banks made to MTV Brazil that she and Lady Gaga were working on a song called “Ratchet.” Because Lady Gaga had posted a picture with earrings similar to those in the Beyoncé photograph in September, it was thought that the two megastars, and perhaps Banks, too, could be working on a follow-up to their hit single “Telephone.” Eventually, Beyoncé’s representative told the Cut: “There is no confirmation on any song titles.” Last December, when Beyoncé posted a picture on Instagram wearing doorknocker earrings inscribed with the word ratchet, the Internet exploded with speculation: It would be the title of a new single she and Lady Gaga were collaborating again she was shaking up her image it was the name of her next album. However, that definition is kind of boring.Photo: Clockwise from top left: beyonce/Instagram beyonce/Instagram ladygaga/Instagram She displays marks of conspicuous consumption, but is associated (correctly or incorrectly) with urban areas of lower socioeconomic status. Here’s my take on it: a “ratchet” person is an outspoken and possibly brash young woman who favors ostentatious or eye-catching “urban” fashion and other facets of hip-hop culture. I believe it was Helen Keller who said that ratchet “cannot be seen or heard, but must be felt with the heart.” Urban Dictionary has a few definitions, but frankly I’d avoid that unless you’re cool with 13 pages of white boys using the words “slutty” and “ghetto.” Google images helped a little more, but it still didn’t completely clear things up. A term showed up describing a subculture, and I had no clue what it meant. Sometime in the past year, I realized just how old I am. ![]()
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